Privacy Policy

Last Updated: June 28, 2026

1. Introduction

Splyts (“we”, “us”, or “our”) operates the Splyts iPhone application and the website at splyts.com (together, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Service.

By using the Service, you agree to this Privacy Policy. If you do not agree, do not use the Service.

2. Who This Policy Applies To

This policy applies to users of the Splyts iPhone app and visitors to splyts.com, including our waitlist and email signup forms.

The Service is intended for adults 18 years of age and older only.

3. Information We Collect

Account and profile: When you sign in with Apple, we receive information Apple provides (such as your Apple account identifier and, if you choose to share it, your name and email). You may also provide your display name and date of birth during onboarding.

Health and fitness: With your permission, we collect data from Apple Health (HealthKit) and, if connected, Strava — including sleep, heart rate, HRV, workouts, routes, pace, cadence, and related metrics. Paired Bluetooth sensors may provide live data during sessions.

Coaching data: Training plans, completed workouts, Coach chat messages, session analyses, morning briefs, and preferences you confirm with Coach.

Photos: If you attach a photo in Coach chat, we process it to respond to your request.

Technical data: Device type, OS version, app version, IP address, push notification tokens, and crash or performance diagnostics.

Website: If you submit your email on splyts.com, we collect your email address and optional campaign metadata (such as UTM parameters).

Payments: Subscriptions are processed by Apple. We receive subscription status only — not your full payment card number.

4. How We Collect Information

Information you provide directly; integrations you authorize (HealthKit, Strava, sensors); data collected automatically to operate the Service; and third-party services you connect, subject to your permissions.

5. How We Use Information

We use information to provide, operate, personalize, and improve the Service; process subscriptions; send service and marketing communications (marketing is opt-out); monitor reliability and security; and comply with law. We do not sell your personal information.

6. HealthKit

We request HealthKit access only with your explicit permission. You may revoke access in Apple Health or iOS Settings at any time.

We read authorized HealthKit data to power coaching and analysis. We may write workout data back to HealthKit. We do not sell HealthKit data. Data stored on our servers is protected using industry-standard safeguards, including encryption in transit and at rest.

We do not share HealthKit data with third parties except as required by law, with your consent, or with service providers hosting data solely to provide the Service.

7. AI Coaching

Coach uses artificial intelligence to generate responses and analysis. We send relevant context to Anthropic to generate outputs. AI-generated content is for coaching and informational purposes only — not medical advice.

8. Service Providers

Supabase — database, authentication, storage, and backend infrastructure.

Anthropic — AI inference for Coach and related features.

Apple — Sign in with Apple, HealthKit, App Store billing, and push notifications.

Strava — optional activity sync if you connect your account.

Sentry — error monitoring with PII scrubbing.

These providers process data only to perform services for us and are required to protect it.

9. Data Sharing

We do not sell personal information. We may share information with service providers, integrations you enable, when required by law, in a business transfer, or with your consent. Splyts does not offer social features such as a friends feed.

10. Data Security

We use encryption in transit (HTTPS/TLS), encryption at rest, access controls, and encrypted storage of OAuth tokens. No method of transmission or storage is completely secure.

11. Data Location

Your data is primarily stored and processed in the United States. AI processing may also occur in the United States. If you use the Service from outside Canada or the US, you consent to transfer and processing in these locations, subject to appropriate safeguards where required by law.

12. Data Retention

We retain information while your account is active and as needed to provide the Service, comply with law, and enforce agreements. When you delete your account, we delete or anonymize personal data within a reasonable period (typically within 30 days), except where retention is required by law.

13. Your Choices and Rights

Access and correction: Review and update profile information in the app, or contact privacy@splyts.com for other requests.

Deletion: Delete your account in Settings → Data & Privacy → Delete my account. Cancel App Store subscriptions separately in iPhone Settings → Subscriptions.

HealthKit: Revoke permissions in Apple settings at any time.

Marketing: Unsubscribe via email links or contact privacy@splyts.com.

Regional rights: Depending on where you live, you may have additional rights under CCPA/CPRA, GDPR, or PIPEDA. Contact privacy@splyts.com to exercise them.

14. Children’s Privacy

Splyts is not for anyone under 18. We do not knowingly collect personal information from anyone under 18. Contact privacy@splyts.com if you believe we have.

15. International Users

If you access the Service from outside Canada, your information may be transferred to countries with different data protection laws, including the United States.

16. Third-Party Links

Our website or app may link to third-party sites. We are not responsible for their privacy practices.

17. Changes to This Policy

We may update this Privacy Policy from time to time at splyts.com/legal/privacy. Material changes may be communicated by email or in-app notice. We may require re-acceptance in the app before connecting data sources or using certain features.

18. Contact Us

Privacy requests: privacy@splyts.com (subject: Privacy Request)

Support: support@splyts.com

General: info@splyts.com

Splyts Inc., 1800 Argyle Street, Unit 801, Halifax, NS, Canada B3J 3N8